CASE STUDY
Boosting Dell TECHNOLOGIES Employer Brand
Code First Girls partnered with Dell Technologies to deliver a customised “Dive into Web Dev with Dell” programme, training up internal technologists to help deliver the curriculum.
BUILDING A BRAND
FOR WOMEN IN TECH
Dell Technologies is one of the largest hardware manufacturers in the world, with over 165,000 employees worldwide and subsidiaries in rapidly growing sectors like cloud-computing.
To increase its employer brand reach and employee engagement with CSR initiatives in the UK and Ireland, Dell Technologies partnered with Code First Girls to deliver the “Dive Into Web Dev with Dell” programme.
A NETWORK OF
LEARNERS
Code First Girls trained a cohort of Dell technologists and empowered them to deliver Code First Girls’ web development courses to women across the UK and Ireland. The courses were co-branded with Code First Girls and Dell, and an integrated marketing campaign was deployed to create massive awareness and engagement among the Code First Girls community.
Dell trainers were able to share their experiences working at Dell while building their networks among the highest potential cohorts of future female tech talent.
23K
WOMEN ENGAGED WITH THE MARKETING CAMPAIGN (ACROSS SOCIAL & EMAIL)
91%
had a much higher opinion of Dell AFTER COMPLETING THE COURSE
100%
of instructors rated their experience as positive or outstanding
95%
of candidates were highly satisfied with the quality of the teaching
