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HOW CARTRAWLER RESKILLED THEIR EMPLOYEES INTO TECH
In 2024, CarTrawler partnered with Code First Girls for the launch of a CFGdegree programme for employee reskilling. The programme empowered employees with valuable technical skills to advance their careers and was delivered under Code First Teams. Participants learnt the fundamentals of coding, as well as being provided with the opportunity to join the Product & Technology team as a Junior Software Engineer.
- 19 participants from different internal functions (Business, Finance, Revenue & Customer) participated in foundational coding training in JavaScript
- Two employees were then selected for the 16-week CFGdegree, both joining the Product & Technology team as Junior Software Engineers
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THE PROBLEM
Ireland's skills shortage is a barrier to growth
CarTrawler is the leading B2B technology provider of car rental and mobility solutions to the travel industry, and therefore recognised the need to address the skills shortage impacting growth in the tech sector. According to the Central Statistics Office (CSO), women accounted for just 25.9% of STEM professionals in Ireland in 2020 and 94% of tech employers in Ireland reported skills shortages as one of the main barriers to growth. Therefore, Dublin-based CarTrawler saw Code First Girls as a means of building internal tech talent through employee reskilling. Additionally, the programme supported their Advancing Gender Equity programme to address the under-representation of women in technology roles.Â


THE SOLUTION
1. Kickstarting employees careers in tech
CarTrawler chose to partner with Code First Girls because they’re the largest provider of free coding courses and employment opportunities for women globally. Together, we built a strategy that would offer free coding training to 19 women currently employed by CarTrawler in Ireland. These employees sat across a number of different internal functions such as People, Business, Finance, Product & Technology, Revenue, Customer. The foundational Coding Kickstarter was an Introduction to Javascript course that aimed to support their career development in software engineering.
2. Reskilling employees into tech roles
After the Kickstarter course, CarTrawler selected two employees from their Customer and Finance teams to advance onto 16 weeks of specialised training in software engineering and full-stack. Upon completion, the candidates had the opportunity to join CarTrawler’s Product & Technology team as Junior Software Engineers.
3. Building a tech talent pipeline in Ireland
Alongside supporting employees to transition into tech roles, our partnership upskilled over 50 women in the local area in tech.


THE RESULTS
We spoke with Jody Jordan, Chief People Officer at CarTrawler, to hear more about the results of reskilling existing employees in collaboration with Code First Girls.
What success stands out the most from working with Code First Girls?
One of the standout successes from our partnership with Code First Girls is the positive response we’ve seen from CarTrawler employees to the CFGdegree programme. This initiative has not only reinforced our reputation as an inclusive employer but has also empowered women within our organisation to pursue careers in technology. The enthusiasm for this programme highlights the appetite for initiatives like this, and we are excited to roll out more of these opportunities in the future, continuing our commitment to diversity and inclusion in the workplace.
How did Code First Girls help close the tech skills shortage in your tech team?
Code First Girls has played a pivotal role in addressing the skills shortage within our tech team. Our proprietary technology platform is developed in-house by a talented engineering team, and we have ambitious plans to expand our tech capabilities with a diverse workforce.
Through our partnership with Code First Girls, we have been able to tap into the incredible talent at CarTrawler and provide our employees with opportunities to learn new skills and explore different career paths within the company. This initiative not only helps us build a stronger and more skilled tech team but also increases the representation of women in our technology function, further supporting our goal of fostering diversity in the industry.
Has partnering with Code First Girls changed your approach to recruitment and employee upskilling? And if so, how?
Through our CarTrawler Advancing Gender Equity programme, we are already focused on attracting diverse talent. However, what’s really great is that partnerships like this enhance our ability to attract and retain internal talent.
By collaborating with Code First Girls, it’s a clear demonstration of how we can offer engaging initiatives that empower our employees to learn new skills and advance their careers. This reinforces our commitment to a culture of continuous growth and development. Overall, this partnership strengthens our efforts to foster an inclusive workplace and promote gender equity within our organisation.
Did you see any time-saving and cost-effectiveness from using Code First Girls?
Absolutely! Partnering with Code First Girls has resulted in both time-saving and cost-effectiveness for CarTrawler. By leveraging Code First Girls’ expertise and established programmes, it has drastically reduced the time and resources we would typically spend on sourcing training programmes, covering the cost, and organising who should take part, when, and how. Overall, this partnership not only saved us time but also optimised our costs while enhancing our workforce’s skills and diversity.



GET IN TOUCH WITH CODE FIRST TEAMS
Companies around the world trust Code First Teams to:
- Reskill and upskill diverse candidates to close the tech skills gap in tech teams.Â
- Provide employee’s with opportunities to change careers; boosts employability, diversity, and social mobility; and in turn transforms organisations.Â
- Bring down barriers and create non-traditional pathways into tech.
- Guaranteed to fill open tech roles quickly and cost-effectively.Â
Why not find out for yourself? Speak to our experts here. 👇