Things we learnt speaking with Evie Dineva, Group Head of Data Engineering and Data Science at Gymshark

In this episode of #REPRESENT, we sat down with Evie Dineva, Group Head of Data Engineering and Data Science at Gymshark, a British fitness apparel and accessories manufacturer and retailer. As a fairly recent addition to the Gymshark team, Evie brings with her a wealth of knowledge and experience. In this interview, we dive into her journey, explore the company’s culture, and gain insights into the exciting world of data and technology. 

Key takeaways: 

1. Tech’s ever-evolving nature: Evie emphasises how the tech industry is in a constant state of evolution. She provides valuable insights into how staying agile and adaptable is crucial for long-term success, making this an essential consideration for both newcomers and seasoned professionals in tech.

2. Bridging the gender gap: Evie shares her experiences, challenges, and strategies for encouraging more women to pursue careers in technology, making it an inspirational listen for anyone interested in promoting diversity.

3. Data-driven vs data-informed: In a world dominated by data, it’s crucial to understand the difference between being data-driven and data-informed. Evie breaks down the concepts and elaborates on why successful organisations often strike a balance between the two, offering a fresh perspective on decision-making processes.

4. The power of mentorship: Mentorship has played an important role in Evie’s career, and she reveals how it can be a game-changer for aspiring tech professionals. We explore the benefits of mentorship and how to build and maintain these valuable relationships.

Evie’s journey from a background in STEM to data science serves as an inspiration to aspiring tech professionals, reminding us that a curious attitude and the courage to learn can lead to success in the dynamic tech landscape. Patience and authenticity are key, whether you’re just starting out or progressing in your tech career.

The full interview is available on our YouTube and Spotify!